Professional Diploma in Digital Marketing (In partnership with Stukent)

Duration:

1 Years

Batch Starts:

January, 2021

Program Features

Highlights:

  • The one-year program focuses on creating well-rounded digitally savvy marketers who can blend both strategy & organisational design to create customer impact and scalable execution.
  • Effectively transform digital businesses and apply marketing concepts in the digital framework.
  • Conceptualise and create digital strategies across touchpoints– Search, Social, Display, Mobile and Ivideos.
  • Empowers you to think strategically and not just tactically.
  • Familiarises you with the changing digital landscape and understand consumers through a digital lens
  • Designed to provide a better understanding of building consumer loyalty digitally and driving brand advocacy.
  • Designed to help you create digital communication and content strategies.
  • Recognise emerging trends and technologies like Programmatic Ad Buying, Chatbot, Digital Wallets and Marketing Automation.
  • Explore tools like Google AdWords, Google Analytics, Facebook and Instagram Advertising, YouTube and Video Marketing, ORM & CRM tools etc.
  • Implement digital campaigns in a simulated environment for hands-on learning.

Outcomes:

  • Create marketing strategies, which include defining goals, planning, analysing, developing, implementing and evaluating plans to achieve business goals
  • Effectively devise content strategies across all digital channels.
  • Optimise search advertising campaigns, with a special focus on Google AdWords for end-to-end campaign management.
  • Build effective strategies across social media platforms (Facebook, Twitter, Instagram and LinkedIn) to engage new and existing audiences whilst achieving business goals.
  • Build strategies for omnichannel marketing and integrate with CRM and email tools.
  • Leverage 1st and 3rd party data and use analytic tools to meet marketing and business goals.
  • Implement new media buying methods like programmatic ad buying, real-time bidding etc.

The Stukent Edge:

  • Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
  • Stay Current: Curriculum updated to include industry developments every six months.
  • Lifetime access: Get a lifetime right to use the course content after you finish the course.

To know more about

  • Program Structure
  • Eligibility
  • Program Fee

Contact us !

Note: Our Counselor will contact you within 24 hours  

Semester 1

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Subjects Credits
Management Theory & Practice 4
Organisational Behaviour 4
Marketing Management 4
Business Economics 4
Financial Accounting & Analysis 4
Information Systems for Managers 4

Semester 2

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Subjects Credits
Management Theory & Practice 4
Organisational Behaviour 4
Marketing Management 4
Business Economics 4
Financial Accounting & Analysis 4
Information Systems for Managers 4

Semester 3

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Subjects Credits
Management Theory & Practice 4
Organisational Behaviour 4
Marketing Management 4
Business Economics 4
Financial Accounting & Analysis 4
Information Systems for Managers 4

Semester 4

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Subjects Credits
Management Theory & Practice 4
Organisational Behaviour 4
Marketing Management 4
Business Economics 4
Financial Accounting & Analysis 4
Information Systems for Managers 4

Eligibility & Program Fee

  • Bachelor’s Degree (10+2+3) in any discipline from any recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.
    OR
  • Bachelor’s Degree (10+2+3) in any discipline from any recognised University or equivalent degree recognised by Association of Indian Universities (AIU) with less than 50% marks at Graduation level and a minimum of 2 years of work experience.

Option 1 : Full Fee Payment (in INR)

86,000/-
Full fee payment
Admission Processing Fee : 1,200/-

Option 2 : Annual payment (in INR)

47,000/-

Program fee per year
Admission Processing Fee : 1,200/-
No. of Years 2

Option 3: Semester-wise fee payment (in INR)

25,000/-

Program fee per semester
Admission Processing Fee : 1,200/-
No. of semesters 4
  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
  • The University offers special incentives to our armed forces with a 20% concession on the program fee.
  • The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
  • In addition, Students need to pay an examination fee of Rs 600/- per subject.
  • Now avail loan facility to pay fees for the Program even without a credit card.
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.

Hiring partners list

We have partnered with various multinational companies, corporations and start-ups to offer opportunities to students who have successfully completed our programs.

Mindteck India

Eminent Land Realty

Associate Group

Maxstack Lab Technologies

Leel Electricals Ltd

Bajaj Electrical Ltd

Teleperformance

Aviva India

Minda

Royal Bank of Scotland

3i-Infotech Limited

SHOPX

Associate Group

SHOPX

Lake Shore India Management

Yoptima

Café CofFee Day

Milkbasket

Helix Tech Pvt. Ltd.

Dr. Remedies Healthcare India Pvt Ltd

G4S

Alchaw Metprint

SAS India

Mindteck India

Tata Communications

Essel Propack Ltd.

Control Print India Ltd

Zalaris Consulting

VIVO India

ToneTag

Michelin India Pvt. Ltd

IndiaMART

Zar Jewels

ELI India

Vaya Finserv

Wockhardt Ltd.

Esri

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