Professional Diploma in Digital Marketing (In partnership with Stukent)
Duration:
1 Years
Batch Starts:
January, 2022
Program Features
Highlights:
- The one-year program focuses on creating well-rounded digitally savvy marketers who can blend both strategy & organisational design to create customer impact and scalable execution.
- Effectively transform digital businesses and apply marketing concepts in the digital framework.
- Conceptualise and create digital strategies across touchpoints– Search, Social, Display, Mobile and Ivideos.
- Empowers you to think strategically and not just tactically.
- Familiarises you with the changing digital landscape and understand consumers through a digital lens
- Designed to provide a better understanding of building consumer loyalty digitally and driving brand advocacy.
- Designed to help you create digital communication and content strategies.
- Recognise emerging trends and technologies like Programmatic Ad Buying, Chatbot, Digital Wallets and Marketing Automation.
- Explore tools like Google AdWords, Google Analytics, Facebook and Instagram Advertising, YouTube and Video Marketing, ORM & CRM tools etc.
- Implement digital campaigns in a simulated environment for hands-on learning.
Outcomes:
- Create marketing strategies, which include defining goals, planning, analysing, developing, implementing and evaluating plans to achieve business goals
- Effectively devise content strategies across all digital channels.
- Optimise search advertising campaigns, with a special focus on Google AdWords for end-to-end campaign management.
- Build effective strategies across social media platforms (Facebook, Twitter, Instagram and LinkedIn) to engage new and existing audiences whilst achieving business goals.
- Build strategies for omnichannel marketing and integrate with CRM and email tools.
- Leverage 1st and 3rd party data and use analytic tools to meet marketing and business goals.
- Implement new media buying methods like programmatic ad buying, real-time bidding etc.
The Stukent Edge:
- Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
- Stay Current: Curriculum updated to include industry developments every six months.
- Lifetime access: Get a lifetime right to use the course content after you finish the course.
To know more about
- Program Structure
- Eligibility
- Program Fee
Semester 1
Semester 2
Semester 3
Semester 4
Eligibility & Program Fee
- Bachelor’s Degree (10+2+3) in any discipline from any recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.
OR - Bachelor’s Degree (10+2+3) in any discipline from any recognised University or equivalent degree recognised by Association of Indian Universities (AIU) with less than 50% marks at Graduation level and a minimum of 2 years of work experience.
Option 1 : Full Fee Payment (in INR)
86,000/-
Full fee
payment
Admission Processing Fee : 1,200/-
Option 2 : Annual payment (in INR)
47,000/-
Program fee
per year
Admission Processing Fee : 1,200/-
No. of Years 2
Option 3: Semester-wise fee payment (in INR)
25,000/-
Program fee
per semester
Admission Processing Fee : 1,200/-
No. of semesters 4
- An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
- The University offers special incentives to our armed forces with a 20% concession on the program fee.
- The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
- In addition, Students need to pay an examination fee of Rs 600/- per subject.
- Now avail loan facility to pay fees for the Program even without a credit card.
- EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.
Hiring partners list
We have partnered with various multinational companies, corporations and start-ups to offer opportunities to students who have successfully completed our programs.
